Opposite
Brand, Design & Digital Agency
Hi, we are Opposite. We're a new Brand, Design & Digital Agency, made up of award-winning creatives who build brands and the worlds they live in.
We're founded on the idea that standout work starts by challenging what's expected.
We use sound strategy, crafted creative, and personality to unearth each story and create brands that cut through, connect and stay with you.


Philip Mitton
Managing Director
With experience domestically and in the UK, Philip has worked in a broad spectrum of agencies ranging from small independent studios to some of the world’s largest branding consultants.
His prior studio experience includes CI Studio (Dublin), Studio Fury, Imagination, Ideas Factory & Hudson Fuggle (London).
Past clients in previous studios include Abbey Capital, Ampleforth / Fitzwilliam Hotel, Arts Council, Aveo Foods (Balti House & So Thai), BCP Capital, BDO, BMW Mini, Castlethorn, Chartered Accountants Ireland, City University London, Eclective (formerly Press Up), FMI, Kennedy Wilson, LAMDA, RKD, Sisk, Team London Bridge, Universal Music, and Whitney Moore.

Rachel Kerr
Creative Director
With three decades of global experience, Rachel takes a keen interest in how brands are brought to life in the real world with precision.
Her prior studio experience includes CI Studio, Image Now and Oniva (Dublin); Atelier Works and Roundel (London); and Pigeon Ward (Melbourne).
Past clients in previous studios include AIB, Avoca, An Post, BOI, British Council, Business to Arts, Chartered Accountants Ireland, City of Melbourne, DAA, Danone, Dylan Hotel, Eclective (formerly Press Up), Heathrow Express, IDEO, Irish Film Board, IMMA, Kennedy Wilson, La Rousse Foods, Mason Hayes & Curran, Marqette, Max Benjamin, Melbourne Docklands, Ministry of Defence (UK), NCH, NHS, Omnicom, Park Developments, Philanthropy Ireland, Royal Mail, Repak, Westfield Group and Unislim.